Privacy policy

Last updated: June 4, 2025

This Privacy Policy explains how PlainFactor, Inc. (“PlainFactor,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit www.plainfactor.com (the “Site”) or use any related services (the “Services”). By accessing the Services, you agree to the practices described below. If you disagree, please do not use the Services.

1. Updates to This Policy

We may revise this Policy periodically. When we do, we will post the updated version here, change the “Last updated” date, and, if required by U.S. law, provide additional notice.

2. Information We Collect

2.1 Information You Provide

  • Contact Details — name, billing and shipping address, email, phone number.
  • Account Credentials — username, password, security questions.
  • Order & Payment Data — items purchased, payment confirmation (last 4 digits of card only), shipping status.
  • Customer Support Content — messages, reviews, attachments you send us.

2.2 Information Collected Automatically (“Usage Data”)

  • IP address, device identifiers, browser type, operating system.
  • Interaction data (pages viewed, clicks, cart actions, time on site).
  • Approximate geolocation derived from IP.

We capture Usage Data with cookies, pixels, SDKs and similar technologies. See Section 7.

2.3 Information from Third Parties

  • Service Providers — Shopify (e-commerce platform), payment processors, shipping partners, analytics vendors.
  • Advertising & Social Media Partners — to deliver ads and measure performance.
  • Public Sources — marketing lists or publicly available profiles, as permitted by law.

3. How We Use Your Information

  • Process and ship your orders and provide customer service.
  • Send service emails and account notifications.
  • Personalize and improve the Site and our marketing.
  • Detect and prevent fraud or security incidents.
  • Comply with U.S. legal obligations and enforce our Terms.

4. How We Disclose Information

  • Service Providers — hosting, payment, fulfillment, customer support, analytics, marketing.
  • Advertising Partners — to show you relevant ads (see Section 5).
  • Corporate Transactions — merger, acquisition, financing, or bankruptcy.
  • Legal & Safety — government requests, court orders, or to protect rights and safety.
  • With Your Consent — or at your direction.

5. “Sale” and “Share” of Personal Information (US State Laws)

We “sell” and “share” identifiers, commercial information, and Usage Data with advertising networks for cross-context behavioral advertising, as defined by the California Consumer Privacy Act (CCPA/CPRA) and similar state laws. You may opt out any time via the “Do Not Sell or Share My Personal Information” link in our footer or by emailing ceo@plainfactor.com.

6. Retention

We retain personal information for as long as needed to:

  • operate your account and fulfill orders,
  • comply with U.S. tax and bookkeeping laws (typically 7 years),
  • resolve disputes and enforce agreements.

When no longer required, we delete or de-identify the data.

7. Cookies & Similar Technologies

We use:

  • Essential cookies for site functionality and security,
  • Analytics cookies (Google Analytics 4, Shopify) to understand performance,
  • Advertising cookies (Google Ads, Meta, TikTok) for personalized ads.

You can manage cookies via your browser or our consent banner. The Site honors the Global Privacy Control (GPC) signal. We do not respond to other “Do Not Track” signals.

8. Security

We secure data with TLS 1.3 encryption, access controls, PCI-DSS-compliant payment processing, and regular security reviews. Despite these safeguards, no website is 100 % secure. Protect your password and contact us if you suspect unauthorized activity.

9. International Transfers

We operate solely from the United States. If you access the Site from outside the U.S., you understand your information will be processed and stored in the United States, where privacy laws may differ from those in your jurisdiction.

10. Your U.S. Privacy Rights

Residents of California, Virginia, Colorado, Connecticut and Utah may:

  • Request to know/access specific pieces of personal information we hold,
  • Ask us to delete or correct personal information,
  • Opt out of the sale or sharing of personal information,
  • Limit the use of sensitive personal information (we do not process such data beyond exempt purposes),
  • Appeal a denial of your request.

Submit a request by emailing ceo@plainfactor.com or calling (407) 218-1994. We will verify your identity and respond within the timeframe required by state law. You may appoint an authorized agent to act on your behalf.

11. Children’s Privacy

The Services are not directed to children under 13 (or under 16 in California). We do not knowingly collect children’s data. Contact us if you believe a child has provided us personal information and we will delete it.

12. Third-Party Sites

Our Site may link to third-party websites. We are not responsible for their content or privacy practices. Review their policies before providing information.

13. Contact Us

If you have questions about this Policy or wish to exercise your rights, contact our Privacy Team:

  • Email: ceo@plainfactor.com
  • Phone: (407) 218-1994
  • Mail: PlainFactor, Inc.
    2 S Biscayne Blvd, Ste 3200
    Miami, FL 33131-1822
    USA